Axynor

Brief

Axynor builds and refurbishes precision components for industries where a tenth of a millimetre is the difference between a contract and a recall. The brief: take an undifferentiated metalworking website and turn it into the most credible technical partner in northern Portugal.

Approach

We rebuilt the brand around the idea of 'craft made measurable'. Photography moved from machine-shop snapshots to monastic, jewelry-grade still life. Copy moved from feature lists to engineered specifications. The site became a procurement tool: every service page shipped with downloadable PDF spec sheets and capability matrices.

Result

Within three months of launch, qualified inbound enquiries from aerospace and wind-energy buyers tripled. The site now outranks legacy competitors on every regional precision-machining keyword.