ACRRoriz

Brief

ACR Roriz organises some of the most respected races in northern Portugal and runs a cycling academy that has launched professional careers. The volunteer-run organisation needed a single source of truth: a website that handles events, members, sponsors, and the local press cycle.

Approach

We treated it like a regional sports newspaper: events as front-page editorials, athletes as profiles, results as archive. A custom registration flow integrates with payment and waivers; the calendar handles recurring training, one-off races, and youth cycling-school enrolments without ever feeling like a backend.

Result

Registration drop-off cut in half. Sponsor enquiries arriving direct from the homepage for the first time. The volunteer team no longer has a private spreadsheet for race-day logistics — it's all on the platform.